How you announce a new AED program internally genuinely affects how seriously staff engage with it from day one. A clear, well-structured memo does more work than people often expect.
Open With the Positive Framing
Start by framing the announcement as an investment in team wellbeing, alongside your existing safety provisions — not as a response to any specific concern or incident.
State Exactly Where the Device Is Located
Include the precise location, ideally with a simple floor plan reference, so staff know exactly where to look without having to ask around later.
Explain Who Should Feel Empowered to Use It
Make explicitly clear that any staff member — not just a designated first aid officer — should feel confident retrieving and using the device in a genuine emergency.
Include Training Details and Dates
Announce any upcoming training sessions clearly, framing attendance as valuable for everyone rather than mandatory only for a specific role.
Keep the Tone Calm and Practical
Avoid overly dramatic language about worst-case scenarios — a matter-of-fact, reassuring tone lands better and avoids unintentionally alarming staff.
Close With a Clear Point of Contact
End with who to contact for questions, maintenance concerns, or to volunteer for training — giving the announcement a clear next step rather than ending flatly.
We Can Help You Communicate This Well
As part of rolling out a new program, we're happy to help draft communication that lands the right way with your team. Get in touch to discuss your rollout.
We Can Help You Communicate This Well
Heart First Response supplies, installs, maintains and trains organizations on AEDs across Dubai, United Arab Emirates and the wider Gulf region. Call us on +971 52 1746500 or visit heartfirstaed.com to get started.
